Here are some first impressions of our visit at LE BOOK CONNECTIONS at Café Moskau in Berlin!

LE BOOK, the international reference for fashion, photography, and advertising, is currently hosting the international networking event CONNECTIONS, the customized tradeshow for the professional creative industry,  at Café Moskau in Stuttgart. Day one started off by discussing the relationship between Fine Art and Branding, amongst them Berlin-based Photographer Andreas Mühe and Patrick Marinoff from automotive brand Maybach. The Global Brand Director, presented the company’s communication strategy, based on its engagement with contemporary artists such as Julian Schnabel or David Lachapelle to raise more brand awareness and re-build the brand’s image in a more modern way. „Our approach is, to give the artist the freedom to do what they want. If you want to connect with art, you have to take it like it is. Don’t try to change it and take the risk“, he said.

Back in September, LIGANOVA has been co-hosting the Pre-Connections Cocktail in Stuttgart at Waranga. Get some impressions of the creative get-together by this former blogpost!