Fashion meets film

A change of perspective can be refreshing. Right now two design houses have chosen to let their clothes star in a different setting. In “Modelgeddon” Italian brand Versace opts for an end-of-the-world-scenario: A glossy urban lanscape is shaken by an unknown force (vlg: earthquake) and shatters to pixels (not pieces, as the film´s highly animated). Only survivors are a threesome of Versace-clad supermodels sporting spiky heels and 1950ies quiffs. While the bottomline of this film project remains a little fuzzy (ranging from “I don´t let nothing between armageddon and my Versaces” to “We´d really like to do costumes in case of a Charlies Angels III”) it sure looks like  Director James Lima and and  Love magazines´ed-in-chief Katie Grand had fun.

If Versace and armageddon seemed an unlikely match, so do Proenza Schouler and Harmony Korine. Jack McCollough and Lazaro Hernandez, the two designers behind New Yorker fashion label Proenza Schouler, are darlings of the upper east side, proteges of none other than Vogues´ed-in-chief Anna Wintour. Harmony Korine on the other hand is known as the playwright behind Larry Clarks film “Kids” and earned his merits with independent film productions such as “Brown Bunny”, “Gummo” and “Ken Park”. His oeuvre is more disturbing than plain pleasing. Yet teaming up Proenza Schoulers´ luxus leisure wear and a group of black models in a desolate suburban setting works quite well. “Act da fool” portrays a group of girls drinking, going wild, rambling, just spending their time. Much to the benefit of the film the girls are real girls rather than uber-models which makes them all the more beautiful. Here´s an interview with Jack McCollough and Lazaro Hernandez explaining their take on the short film.

*required