West Berlin Gallery shows in cooperation with the international tradeshow for Jeans- and Sportswear Brands JAM Berlin from January 18th – 31st 2010 works by Marcus Fischer (responsible for the visual communication of JAM Berlin) and the best designs for the Shuttle-Bus contest, organized by laFraise.com for JAM Berlin.

The exhibition at West Berlin Gallery shows silkscreen prints by Marcus Fischer with typical motifs of Berlin’s cityscape: the Große Stern, Brandenburger Tor or Checkpoint Charlie are symbols for Berlin like the modern architecture, contemporary art and the musical culture of the young metropolis, which attracts people from all over the world. His work alienates this well-known views of the Berlin sights by using irritating colours full of contrasts, uncommon details and graphic halftoning, putting the medium silkscreen in the spotlight. This reworking in terms of graphics and colour creates effects like in OP ART and forces the recipient to a new attitude towards the emblems of Berlin, often just shown as touristy Kitsch, and to question his own perception.

Further West Berlin Gallery will show the best designs for the JAM Berlin Shuttle-Bus contest, realized by laFraise.com for JAM Berlin. The JAM Berlin Shuttle-Bus, adorned with the winning design, will connect all important events of Berlin Fashion Week. Who wants to see the winner live at work can visit the laFraise.com booth at JAM, where he will work on a graphic-wall.

On the occasion of its premiere in Berlin, the order and information fair JAM presents itself with a new look and an extended concept: starting with this season, JAM BERLIN unifies under its roof Jeans & Sportswear brands as well as international design newcomers, while additionally offering an extensive seminar program like for example the LIGANOVA Seminar, with Thomas Klein about: Innovative marketing concepts for the Point of Sale. (Thursday, 21.01.10 at 11am)